Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4C0903
RGB
76, 9, 3
HSL
5, 92%, 15%
HSB
5, 96%, 30%
CMYK
0, 88, 96, 70
LAB
14, 31, 21
LCH
14, 37, 35
OKLCH
0.27, 0.10, 31
XYZ
3, 2, 0
LUV
14, 40, 10
HWB
5, 1%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.