Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
4C1360
RGB
76, 19, 96
HSL
284, 67%, 23%
HSB
284, 80%, 38%
CMYK
21, 80, 0, 62
LAB
19, 36, -33
LCH
19, 49, 317
OKLCH
0.32, 0.13, 315
XYZ
5, 3, 11
LUV
19, 15, -39
HWB
284, 7%, 62%
Pantone
2685 C
Harmonies
Shades & tints
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