Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4C1609
RGB
76, 22, 9
HSL
12, 79%, 17%
HSB
12, 88%, 30%
CMYK
0, 71, 88, 70
LAB
17, 25, 21
LCH
17, 33, 40
OKLCH
0.29, 0.08, 35
XYZ
3, 2, 0
LUV
17, 35, 11
HWB
12, 4%, 70%
Pantone
478 C
Harmonies
Shades & tints
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