Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4C1909
RGB
76, 25, 9
HSL
14, 79%, 17%
HSB
14, 88%, 30%
CMYK
0, 67, 88, 70
LAB
17, 24, 22
LCH
17, 33, 43
OKLCH
0.29, 0.08, 37
XYZ
3, 2, 1
LUV
17, 34, 12
HWB
14, 4%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.