Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4C2007
RGB
76, 32, 7
HSL
22, 83%, 16%
HSB
22, 91%, 30%
CMYK
0, 58, 91, 70
LAB
19, 20, 25
LCH
19, 32, 51
OKLCH
0.30, 0.08, 47
XYZ
4, 3, 1
LUV
19, 30, 15
HWB
22, 3%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.