Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C7679
RGB
76, 118, 121
HSL
184, 23%, 39%
HSB
184, 37%, 47%
CMYK
37, 2, 0, 53
LAB
47, -15, -7
LCH
47, 16, 204
OKLCH
0.54, 0.05, 202
XYZ
13, 16, 20
LUV
47, -20, -7
HWB
184, 30%, 53%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.