Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C7AC5
RGB
76, 122, 197
HSL
217, 51%, 54%
HSB
217, 61%, 77%
CMYK
61, 38, 0, 23
LAB
51, 2, -45
LCH
51, 45, 272
OKLCH
0.58, 0.13, 260
XYZ
20, 19, 56
LUV
51, -20, -67
HWB
217, 30%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.