Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8296
RGB
76, 130, 150
HSL
196, 33%, 44%
HSB
196, 49%, 59%
CMYK
49, 13, 0, 41
LAB
51, -14, -17
LCH
51, 22, 229
OKLCH
0.58, 0.07, 224
XYZ
16, 20, 32
LUV
51, -24, -22
HWB
196, 30%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.