Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8AA8
RGB
76, 138, 168
HSL
200, 38%, 48%
HSB
200, 55%, 66%
CMYK
55, 18, 0, 34
LAB
54, -14, -22
LCH
54, 27, 238
OKLCH
0.60, 0.08, 231
XYZ
19, 23, 40
LUV
54, -27, -31
HWB
200, 30%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.