Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8ADA
RGB
76, 138, 218
HSL
214, 66%, 58%
HSB
214, 65%, 85%
CMYK
65, 37, 0, 15
LAB
56, -1, -48
LCH
56, 48, 269
OKLCH
0.63, 0.14, 256
XYZ
25, 25, 70
LUV
56, -25, -73
HWB
214, 30%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.