Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8CD9
RGB
76, 140, 217
HSL
213, 65%, 57%
HSB
213, 65%, 85%
CMYK
65, 35, 0, 15
LAB
57, -2, -46
LCH
57, 46, 267
OKLCH
0.63, 0.13, 254
XYZ
25, 25, 69
LUV
57, -26, -71
HWB
213, 30%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.