Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8CF0
RGB
76, 140, 240
HSL
217, 85%, 62%
HSB
217, 68%, 94%
CMYK
68, 42, 0, 6
LAB
58, 4, -57
LCH
58, 58, 274
OKLCH
0.65, 0.16, 259
XYZ
28, 27, 86
LUV
58, -25, -89
HWB
217, 30%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.