Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8EAB
RGB
76, 142, 171
HSL
198, 38%, 48%
HSB
198, 56%, 67%
CMYK
56, 17, 0, 33
LAB
56, -15, -22
LCH
56, 27, 235
OKLCH
0.61, 0.08, 229
XYZ
20, 24, 42
LUV
56, -28, -31
HWB
198, 30%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.