Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8FAF
RGB
76, 143, 175
HSL
199, 39%, 49%
HSB
199, 57%, 69%
CMYK
57, 18, 0, 31
LAB
56, -15, -24
LCH
56, 28, 238
OKLCH
0.62, 0.08, 231
XYZ
21, 24, 44
LUV
56, -28, -33
HWB
199, 30%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.