Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C91C3
RGB
76, 145, 195
HSL
205, 50%, 53%
HSB
205, 61%, 76%
CMYK
61, 26, 0, 24
LAB
57, -11, -33
LCH
57, 35, 252
OKLCH
0.63, 0.10, 242
XYZ
23, 26, 55
LUV
57, -28, -49
HWB
205, 30%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.