Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C96DA
RGB
76, 150, 218
HSL
209, 66%, 58%
HSB
209, 65%, 85%
CMYK
65, 31, 0, 15
LAB
60, -8, -42
LCH
60, 43, 260
OKLCH
0.66, 0.13, 249
XYZ
27, 28, 70
LUV
60, -29, -65
HWB
209, 30%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.