Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CA2CC
RGB
76, 162, 204
HSL
200, 56%, 55%
HSB
200, 63%, 80%
CMYK
63, 21, 0, 20
LAB
63, -17, -30
LCH
63, 34, 240
OKLCH
0.68, 0.10, 232
XYZ
27, 32, 62
LUV
63, -34, -43
HWB
200, 30%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.