Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CA2FB
RGB
76, 162, 251
HSL
211, 96%, 64%
HSB
211, 70%, 98%
CMYK
70, 35, 0, 2
LAB
64, -5, -53
LCH
64, 53, 265
OKLCH
0.70, 0.16, 252
XYZ
33, 34, 96
LUV
64, -32, -83
HWB
211, 30%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.