Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CA8EA
RGB
76, 168, 234
HSL
205, 79%, 61%
HSB
205, 68%, 92%
CMYK
68, 28, 0, 8
LAB
65, -12, -42
LCH
65, 44, 254
OKLCH
0.70, 0.13, 243
XYZ
32, 35, 83
LUV
65, -35, -64
HWB
205, 30%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.