Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CABDB
RGB
76, 171, 219
HSL
200, 67%, 58%
HSB
200, 65%, 86%
CMYK
65, 22, 0, 14
LAB
66, -18, -33
LCH
66, 38, 242
OKLCH
0.70, 0.11, 234
XYZ
30, 36, 72
LUV
66, -37, -49
HWB
200, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.