Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CAFF2
RGB
76, 175, 242
HSL
204, 86%, 62%
HSB
204, 69%, 95%
CMYK
69, 28, 0, 5
LAB
68, -14, -43
LCH
68, 45, 252
OKLCH
0.72, 0.13, 242
XYZ
34, 39, 90
LUV
68, -37, -66
HWB
204, 30%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.