Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CB4F2
RGB
76, 180, 242
HSL
202, 86%, 62%
HSB
202, 69%, 95%
CMYK
69, 26, 0, 5
LAB
69, -16, -40
LCH
69, 44, 248
OKLCH
0.74, 0.13, 238
XYZ
35, 41, 90
LUV
69, -39, -62
HWB
202, 30%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.