Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CB7E2
RGB
76, 183, 226
HSL
197, 72%, 59%
HSB
197, 66%, 89%
CMYK
66, 19, 0, 11
LAB
70, -22, -31
LCH
70, 38, 235
OKLCH
0.73, 0.11, 228
XYZ
34, 41, 78
LUV
70, -41, -46
HWB
197, 30%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.