Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CBAE8
RGB
76, 186, 232
HSL
198, 77%, 60%
HSB
198, 67%, 91%
CMYK
67, 20, 0, 9
LAB
71, -22, -33
LCH
71, 39, 237
OKLCH
0.74, 0.12, 229
XYZ
35, 42, 83
LUV
71, -42, -49
HWB
198, 30%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.