Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CC4E9
RGB
76, 196, 233
HSL
194, 78%, 61%
HSB
194, 67%, 91%
CMYK
67, 16, 0, 9
LAB
74, -26, -29
LCH
74, 39, 228
OKLCH
0.77, 0.12, 222
XYZ
37, 47, 84
LUV
74, -45, -42
HWB
194, 30%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.