Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CC7ED
RGB
76, 199, 237
HSL
194, 82%, 61%
HSB
194, 68%, 93%
CMYK
68, 16, 0, 7
LAB
75, -26, -30
LCH
75, 40, 228
OKLCH
0.78, 0.12, 222
XYZ
39, 48, 87
LUV
75, -46, -43
HWB
194, 30%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.