Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CD1FC
RGB
76, 209, 252
HSL
195, 97%, 64%
HSB
195, 70%, 99%
CMYK
70, 17, 0, 1
LAB
78, -27, -32
LCH
78, 42, 230
OKLCH
0.81, 0.13, 224
XYZ
43, 54, 100
LUV
78, -49, -48
HWB
195, 30%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.