Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CD1FE
RGB
76, 209, 254
HSL
195, 99%, 65%
HSB
195, 70%, 100%
CMYK
70, 18, 0, 0
LAB
78, -27, -33
LCH
78, 43, 231
OKLCH
0.81, 0.13, 225
XYZ
44, 54, 102
LUV
78, -48, -49
HWB
195, 30%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.