Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4D0F01
RGB
77, 15, 1
HSL
11, 97%, 15%
HSB
11, 99%, 30%
CMYK
0, 81, 99, 70
LAB
15, 29, 23
LCH
15, 37, 39
OKLCH
0.28, 0.10, 35
XYZ
3, 2, 0
LUV
15, 40, 12
HWB
11, 0%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.