Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
4D136A
RGB
77, 19, 106
HSL
280, 70%, 25%
HSB
280, 82%, 42%
CMYK
27, 82, 0, 58
LAB
20, 38, -38
LCH
20, 54, 315
OKLCH
0.33, 0.14, 311
XYZ
6, 3, 14
LUV
20, 14, -45
HWB
280, 7%, 58%
Pantone
2685 C
Harmonies
Shades & tints
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