Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4D1504
RGB
77, 21, 4
HSL
14, 90%, 16%
HSB
14, 95%, 30%
CMYK
0, 73, 95, 70
LAB
16, 26, 23
LCH
16, 35, 42
OKLCH
0.29, 0.09, 37
XYZ
3, 2, 0
LUV
16, 37, 13
HWB
14, 2%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.