Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4D1607
RGB
77, 22, 7
HSL
13, 83%, 16%
HSB
13, 91%, 30%
CMYK
0, 71, 91, 70
LAB
17, 26, 23
LCH
17, 34, 41
OKLCH
0.29, 0.09, 36
XYZ
3, 2, 0
LUV
17, 36, 12
HWB
13, 3%, 70%
Pantone
478 C
Harmonies
Shades & tints
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