Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4D1809
RGB
77, 24, 9
HSL
13, 79%, 17%
HSB
13, 88%, 30%
CMYK
0, 69, 88, 70
LAB
17, 25, 22
LCH
17, 33, 42
OKLCH
0.29, 0.08, 36
XYZ
3, 2, 1
LUV
17, 35, 12
HWB
13, 4%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.