Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4D2008
RGB
77, 32, 8
HSL
21, 81%, 17%
HSB
21, 90%, 30%
CMYK
0, 58, 90, 70
LAB
19, 21, 25
LCH
19, 32, 50
OKLCH
0.30, 0.08, 45
XYZ
4, 3, 1
LUV
19, 31, 15
HWB
21, 3%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.