Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D627F
RGB
77, 98, 127
HSL
215, 25%, 40%
HSB
215, 39%, 50%
CMYK
39, 23, 0, 50
LAB
41, -2, -19
LCH
41, 19, 263
OKLCH
0.49, 0.05, 257
XYZ
11, 12, 22
LUV
41, -11, -26
HWB
215, 30%, 50%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.