Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D6477
RGB
77, 100, 119
HSL
207, 21%, 38%
HSB
207, 35%, 47%
CMYK
35, 16, 0, 53
LAB
41, -5, -14
LCH
41, 15, 250
OKLCH
0.49, 0.04, 244
XYZ
11, 12, 19
LUV
41, -12, -18
HWB
207, 30%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.