Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D657B
RGB
77, 101, 123
HSL
209, 23%, 39%
HSB
209, 37%, 48%
CMYK
37, 18, 0, 52
LAB
42, -5, -15
LCH
42, 16, 253
OKLCH
0.50, 0.05, 247
XYZ
11, 12, 21
LUV
42, -12, -21
HWB
209, 30%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.