Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D698C
RGB
77, 105, 140
HSL
213, 29%, 43%
HSB
213, 45%, 55%
CMYK
45, 25, 0, 45
LAB
43, -3, -23
LCH
43, 23, 262
OKLCH
0.51, 0.06, 254
XYZ
13, 14, 27
LUV
43, -14, -32
HWB
213, 30%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.