Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4D69DB
RGB
77, 105, 219
HSL
228, 66%, 58%
HSB
228, 65%, 86%
CMYK
65, 52, 0, 14
LAB
47, 18, -63
LCH
47, 65, 286
OKLCH
0.56, 0.18, 270
XYZ
21, 17, 69
LUV
47, -15, -94
HWB
228, 30%, 14%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Denim
#1560BD
Royal Blue
#4169E1
Azure
#007FFF
Sapphire
#0F52BA
Iris
#5A4FCF
Ultramarine
#4166F5
Slate Blue
#6A5ACD
Browse every named blue on shades of blue, or all families on colors.