Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7173
RGB
77, 113, 115
HSL
183, 20%, 38%
HSB
183, 33%, 45%
CMYK
33, 2, 0, 55
LAB
45, -13, -5
LCH
45, 14, 203
OKLCH
0.52, 0.04, 200
XYZ
12, 15, 18
LUV
45, -17, -5
HWB
183, 30%, 55%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.