Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D71AA
RGB
77, 113, 170
HSL
217, 38%, 48%
HSB
217, 55%, 67%
CMYK
55, 34, 0, 33
LAB
47, 0, -35
LCH
47, 35, 270
OKLCH
0.55, 0.10, 259
XYZ
16, 16, 40
LUV
47, -17, -51
HWB
217, 30%, 33%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.