Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7285
RGB
77, 114, 133
HSL
200, 27%, 41%
HSB
200, 42%, 52%
CMYK
42, 14, 0, 48
LAB
46, -10, -15
LCH
46, 18, 237
OKLCH
0.53, 0.05, 231
XYZ
13, 15, 24
LUV
46, -18, -19
HWB
200, 30%, 48%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.