Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7381
RGB
77, 115, 129
HSL
196, 25%, 40%
HSB
196, 40%, 51%
CMYK
40, 11, 0, 49
LAB
46, -11, -12
LCH
46, 16, 228
OKLCH
0.53, 0.05, 223
XYZ
13, 15, 23
LUV
46, -18, -15
HWB
196, 30%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.