Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7397
RGB
77, 115, 151
HSL
209, 32%, 45%
HSB
209, 49%, 59%
CMYK
49, 24, 0, 41
LAB
47, -6, -24
LCH
47, 25, 256
OKLCH
0.54, 0.07, 248
XYZ
15, 16, 32
LUV
47, -18, -34
HWB
209, 30%, 41%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.