Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4D74CB
RGB
77, 116, 203
HSL
221, 55%, 55%
HSB
221, 62%, 80%
CMYK
62, 43, 0, 20
LAB
49, 7, -50
LCH
49, 51, 278
OKLCH
0.57, 0.14, 264
XYZ
20, 18, 59
LUV
49, -18, -76
HWB
221, 30%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.