Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7580
RGB
77, 117, 128
HSL
193, 25%, 40%
HSB
193, 40%, 50%
CMYK
40, 9, 0, 50
LAB
47, -12, -11
LCH
47, 16, 221
OKLCH
0.54, 0.05, 217
XYZ
13, 16, 23
LUV
47, -19, -13
HWB
193, 30%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.