Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7688
RGB
77, 118, 136
HSL
198, 28%, 42%
HSB
198, 43%, 53%
CMYK
43, 13, 0, 47
LAB
47, -11, -15
LCH
47, 18, 233
OKLCH
0.54, 0.05, 227
XYZ
14, 16, 26
LUV
47, -19, -19
HWB
198, 30%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.