Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D779B
RGB
77, 119, 155
HSL
208, 34%, 45%
HSB
208, 50%, 61%
CMYK
50, 23, 0, 39
LAB
48, -7, -24
LCH
48, 25, 254
OKLCH
0.55, 0.07, 246
XYZ
16, 17, 33
LUV
48, -19, -34
HWB
208, 30%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.