Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D78BF
RGB
77, 120, 191
HSL
217, 47%, 53%
HSB
217, 60%, 75%
CMYK
60, 37, 0, 25
LAB
50, 2, -42
LCH
50, 43, 272
OKLCH
0.57, 0.12, 260
XYZ
19, 19, 52
LUV
50, -19, -64
HWB
217, 30%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.