Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7997
RGB
77, 121, 151
HSL
204, 32%, 45%
HSB
204, 49%, 59%
CMYK
49, 20, 0, 41
LAB
49, -9, -21
LCH
49, 23, 247
OKLCH
0.56, 0.07, 239
XYZ
15, 17, 32
LUV
49, -20, -29
HWB
204, 30%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.